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Driving Success in Digital Employee Advocacy: The Role of Organizational Experts and Institutional Logics.

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Title: Driving Success in Digital Employee Advocacy: The Role of Organizational Experts and Institutional Logics.
Alternate Title: Impulsando el éxito en el employee advocacy digital: El rol de los expertos organizacionales y las lógicas institucionales.
Langileen aldeko ekintza digitalean arrakasta bultzatzea: erakundeetako adituen eta logika instituzionalen eginkizuna.
Authors: Matus Lobos, Pablo1 pmatus@uc.cl, Ovalle Valenzuela, Ignacio1
Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. jul-dic2025, Vol. 30 Issue 59, p123-138. 16p.
Database: Academic Search Ultimate
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  Data: Impulsando el éxito en el employee advocacy digital: El rol de los expertos organizacionales y las lógicas institucionales.<br />Langileen aldeko ekintza digitalean arrakasta bultzatzea: erakundeetako adituen eta logika instituzionalen eginkizuna.
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  Data: <searchLink fieldCode="AR" term="%22Matus+Lobos%2C+Pablo%22">Matus Lobos, Pablo</searchLink><relatesTo>1</relatesTo><i> pmatus@uc.cl</i><br /><searchLink fieldCode="AR" term="%22Ovalle+Valenzuela%2C+Ignacio%22">Ovalle Valenzuela, Ignacio</searchLink><relatesTo>1</relatesTo>
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=190877019
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        Value: 10.1387/zer.27724
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 123
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      – TitleFull: Driving Success in Digital Employee Advocacy: The Role of Organizational Experts and Institutional Logics.
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            NameFull: Ovalle Valenzuela, Ignacio
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              M: 07
              Text: jul-dic2025
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              Y: 2025
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              Value: 30
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              Value: 59
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            – TitleFull: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
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