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FIDELIZANDO LA FE: Estrategias de Marketing Relacional y Comunidades de Marca en la Hermandad de la Macarena.

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Title: FIDELIZANDO LA FE: Estrategias de Marketing Relacional y Comunidades de Marca en la Hermandad de la Macarena.
Authors: BERRAQUERO-RODRÍGUEZ, DIEGO1 diegobr@euosuna.org, CRISTÒFOL, F. J.2 franciscojavier.cristofol@unir.net
Source: Visual Review. 2026, Vol. 18 Issue 1, p120-135. 15p.
Database: Academic Search Ultimate
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  Data: FIDELIZANDO LA FE: Estrategias de Marketing Relacional y Comunidades de Marca en la Hermandad de la Macarena.
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  Data: <searchLink fieldCode="JN" term="%22Visual+Review%22">Visual Review</searchLink>. 2026, Vol. 18 Issue 1, p120-135. 15p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=191443420
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        Value: 10.62161/revvisual.v18.6111
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      – Code: spa
        Text: Spanish
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      – TitleFull: FIDELIZANDO LA FE: Estrategias de Marketing Relacional y Comunidades de Marca en la Hermandad de la Macarena.
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              Text: 2026
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              Y: 2026
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