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El papel que juega el Marketing Sensorial en la decisión de compra de las heladerías.

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Title: El papel que juega el Marketing Sensorial en la decisión de compra de las heladerías.
Alternate Title: The Role of Sensory Marketing in Ice Cream Parlor Purchase Decisions.
Authors: Castillo, Fabián1 fcastillo2@utmachala.edu.ec, Lindao, Heidy1 hlindao1@utmachala.edu.ec, Feijoo, Irene2 ifeijoo@utmachala.edu.ec, Sarmiento, Carlos3,4 cbsarmiento@utmachala.edu.ec
Source: Revista Universidad de Guayaquil. ene-jun2025, Vol. 139 Issue 1, p31-44. 14p.
Database: Academic Search Ultimate
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  Data: El papel que juega el Marketing Sensorial en la decisión de compra de las heladerías.
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  Data: <searchLink fieldCode="AR" term="%22Castillo%2C+Fabián%22">Castillo, Fabián</searchLink><relatesTo>1</relatesTo><i> fcastillo2@utmachala.edu.ec</i><br /><searchLink fieldCode="AR" term="%22Lindao%2C+Heidy%22">Lindao, Heidy</searchLink><relatesTo>1</relatesTo><i> hlindao1@utmachala.edu.ec</i><br /><searchLink fieldCode="AR" term="%22Feijoo%2C+Irene%22">Feijoo, Irene</searchLink><relatesTo>2</relatesTo><i> ifeijoo@utmachala.edu.ec</i><br /><searchLink fieldCode="AR" term="%22Sarmiento%2C+Carlos%22">Sarmiento, Carlos</searchLink><relatesTo>3,4</relatesTo><i> cbsarmiento@utmachala.edu.ec</i>
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  Data: <searchLink fieldCode="JN" term="%22Revista+Universidad+de+Guayaquil%22">Revista Universidad de Guayaquil</searchLink>. ene-jun2025, Vol. 139 Issue 1, p31-44. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=191620162
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        Value: 10.53591/rug.v139i1.1255
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        Text: Spanish
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              Text: ene-jun2025
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              Y: 2025
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