Value co-creation as a source of innovation and knowledge to enhance brand competitiveness through long-term customer relations.
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| Title: | Value co-creation as a source of innovation and knowledge to enhance brand competitiveness through long-term customer relations. |
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| Authors: | Sanz-Blas, Silvia1 silvia.sanz@uv.es, Buzova, Daniela1 daniela.buzova@uv.es, Otero-Gómez, Cristina2 motero@unillanos.edu.co |
| Source: | Journal of Competitiveness. Dec2025, Vol. 17 Issue 4, p313-348. 36p. |
| Database: | Academic Search Ultimate |
| ISSN: | 1804171X |
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| DOI: | 10.7441/joc.2025.04.12 |
