Value co-creation as a source of innovation and knowledge to enhance brand competitiveness through long-term customer relations.

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Title: Value co-creation as a source of innovation and knowledge to enhance brand competitiveness through long-term customer relations.
Authors: Sanz-Blas, Silvia1 silvia.sanz@uv.es, Buzova, Daniela1 daniela.buzova@uv.es, Otero-Gómez, Cristina2 motero@unillanos.edu.co
Source: Journal of Competitiveness. Dec2025, Vol. 17 Issue 4, p313-348. 36p.
Database: Academic Search Ultimate
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DbLabel: Academic Search Ultimate
An: 191695046
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Value co-creation as a source of innovation and knowledge to enhance brand competitiveness through long-term customer relations.
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  Data: <searchLink fieldCode="AR" term="%22Sanz-Blas%2C+Silvia%22">Sanz-Blas, Silvia</searchLink><relatesTo>1</relatesTo><i> silvia.sanz@uv.es</i><br /><searchLink fieldCode="AR" term="%22Buzova%2C+Daniela%22">Buzova, Daniela</searchLink><relatesTo>1</relatesTo><i> daniela.buzova@uv.es</i><br /><searchLink fieldCode="AR" term="%22Otero-Gómez%2C+Cristina%22">Otero-Gómez, Cristina</searchLink><relatesTo>2</relatesTo><i> motero@unillanos.edu.co</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Competitiveness%22">Journal of Competitiveness</searchLink>. Dec2025, Vol. 17 Issue 4, p313-348. 36p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=191695046
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      – Type: doi
        Value: 10.7441/joc.2025.04.12
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      – Code: eng
        Text: English
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        PageCount: 36
        StartPage: 313
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      – TitleFull: Value co-creation as a source of innovation and knowledge to enhance brand competitiveness through long-term customer relations.
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            NameFull: Buzova, Daniela
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              Text: Dec2025
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              Y: 2025
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