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La enseñanza superior en Publicidad en tiempos de la IA generativa: un cambio de paradigma.

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Title: La enseñanza superior en Publicidad en tiempos de la IA generativa: un cambio de paradigma.
Alternate Title: Higher education in Advertising in the era of generative AI: A paradigm shift.
Authors: Puntí Brun, Mónica1 monica.punti@udg.edu, de Faria Nogueira, Marie Alice2 mariaalice.nogueira@eco.ufrj.br, Espinosa-Mirabet, Silvia1 silvia.espinosam@udg.edu, Martin-Guart, Ramón1 ramon.martin@upf.edu, Torres de Azevedo, Sandro2 sandro.torres@eco.ufrj.br, Serra Simón, Jordi1 jordi.serras@udg.edu
Source: Revista Latina de Comunicación Social. 2026, Issue 84, p1-24. 47p.
Database: Academic Search Ultimate
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  Data: Higher education in Advertising in the era of generative AI: A paradigm shift.
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  Data: <searchLink fieldCode="AR" term="%22Puntí+Brun%2C+Mónica%22">Puntí Brun, Mónica</searchLink><relatesTo>1</relatesTo><i> monica.punti@udg.edu</i><br /><searchLink fieldCode="AR" term="%22de+Faria+Nogueira%2C+Marie+Alice%22">de Faria Nogueira, Marie Alice</searchLink><relatesTo>2</relatesTo><i> mariaalice.nogueira@eco.ufrj.br</i><br /><searchLink fieldCode="AR" term="%22Espinosa-Mirabet%2C+Silvia%22">Espinosa-Mirabet, Silvia</searchLink><relatesTo>1</relatesTo><i> silvia.espinosam@udg.edu</i><br /><searchLink fieldCode="AR" term="%22Martin-Guart%2C+Ramón%22">Martin-Guart, Ramón</searchLink><relatesTo>1</relatesTo><i> ramon.martin@upf.edu</i><br /><searchLink fieldCode="AR" term="%22Torres+de+Azevedo%2C+Sandro%22">Torres de Azevedo, Sandro</searchLink><relatesTo>2</relatesTo><i> sandro.torres@eco.ufrj.br</i><br /><searchLink fieldCode="AR" term="%22Serra+Simón%2C+Jordi%22">Serra Simón, Jordi</searchLink><relatesTo>1</relatesTo><i> jordi.serras@udg.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Revista+Latina+de+Comunicación+Social%22">Revista Latina de Comunicación Social</searchLink>. 2026, Issue 84, p1-24. 47p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=191911992
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        Value: 10.4185/rlcs-2026-2508
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