AN OPTIMIZATION-BASED RELIABILITY FRAMEWORK FOR DIGITAL CONSUMERISM, YOUTH ASPIRATIONAL BUYING, AND EMI CULTURE: TRAPPED IN THE CART. - SHARMA, PULKIT; PARVIN, SAMINA; AMANDEEP, PANDIT; TIWARI, PRIYANKA; SHARMA, SURUCHI; YADAV, KIRAN (Reliability: Theory & Applications, 2026)