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Micro- influencers y marcas: gestión, rol estratégico y dinámicas de remuneración en el marketing de influencia.

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Title: Micro- influencers y marcas: gestión, rol estratégico y dinámicas de remuneración en el marketing de influencia.
Alternate Title: Micro-influencers and brands: management, strategic role, and remuneration dynamics in influencer marketing.
Authors: Marchán Sanz, Clara1 (AUTHOR) Clara.marchan@unir.net, Fernández-Gómez, Erika2 (AUTHOR) erifer@uvigo.gal
Source: Revista de Comunicación. mar-aug2026, Vol. 25 Issue 1, p201-220. 20p.
Database: Academic Search Ultimate
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  Data: Micro- influencers y marcas: gestión, rol estratégico y dinámicas de remuneración en el marketing de influencia.
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RecordInfo BibRecord:
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        Value: 10.26441/RC25.1-2026-4228
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      – Code: spa
        Text: Spanish
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      – TitleFull: Micro- influencers y marcas: gestión, rol estratégico y dinámicas de remuneración en el marketing de influencia.
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              Text: mar-aug2026
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