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Elementos clave en la creación de una Lovebrand : hacia un diseño de modelo conceptual.

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Title: Elementos clave en la creación de una Lovebrand : hacia un diseño de modelo conceptual.
Alternate Title: Key elements in creating a Lovebrand: towards a conceptual model design.
Authors: Montalvo-Arroyave, Luisa Fernanda1 (AUTHOR) lmontalv@eafit.edu.co, Sosa Varela, Juan Carlos2 (AUTHOR) jsosa4@uagm.edu, Fajula Payet, Anna3 (AUTHOR) anna.fajula@uab.cat
Source: Revista de Comunicación. mar-aug2026, Vol. 25 Issue 1, p243-272. 30p.
Database: Academic Search Ultimate
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  Data: Elementos clave en la creación de una Lovebrand : hacia un diseño de modelo conceptual.
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  Data: <searchLink fieldCode="JN" term="%22Revista+de+Comunicación%22">Revista de Comunicación</searchLink>. mar-aug2026, Vol. 25 Issue 1, p243-272. 30p.
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        Value: 10.26441/RC25.1-2026-4200
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        Text: Spanish
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              Text: mar-aug2026
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