APPLICATION OF MACHINE LEARNING FOR CHURN PREDICTION AND CUSTOMER CONVERSION IN ENTERTAINMENT COMPANIES. - Oliveira de Lucena, Luiza Helena; Gattai, Natália Ilha; Magliano, Daniel Mendes; Dornelles, Luiza Lima; Tayamichi Sato, Gustavo Shigueru (Revista Foco (Interdisciplinary Studies Journal), 2026)