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Examining the influence of user experience on functional value, satisfaction, and usage intention in OTT video platforms.

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Bibliographic Details
Title: Examining the influence of user experience on functional value, satisfaction, and usage intention in OTT video platforms.
Authors: You, Ya-Qin1,2 (AUTHOR), Song, Han-Han3 (AUTHOR), Feng, Yu-Liang3 (AUTHOR) p38103055@gs.ncku.edu.tw
Source: PLoS ONE. 5/29/2026, Vol. 21 Issue 5, p1-21. 21p.
Database: Academic Search Ultimate
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ISSN:19326203
DOI:10.1371/journal.pone.0350557