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Percepción de la IA en la banca ecuatoriana y su impacto en la confianza del usuario.

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Title: Percepción de la IA en la banca ecuatoriana y su impacto en la confianza del usuario.
Alternate Title: Perception of artificial intelligence in Ecuadorian banking and its impact on customer trust.
Authors: Varela Tigrero, Guisella Estefanía1 getigrerov@ube.edu.ec, Recalde Erazo, Alba Ximena2 axrecaldee@ube.edu.ec, Aguay Tomalá, Amalia Mariuxi3 amaguayt@ube.edu.ec
Source: Sinergia Académica. may2026, Vol. 9 Issue 5, p641-667. 27p.
Database: Academic Search Ultimate
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  Data: Percepción de la IA en la banca ecuatoriana y su impacto en la confianza del usuario.
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  Data: Perception of artificial intelligence in Ecuadorian banking and its impact on customer trust.
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  Data: <searchLink fieldCode="JN" term="%22Sinergia+Académica%22">Sinergia Académica</searchLink>. may2026, Vol. 9 Issue 5, p641-667. 27p.
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        Text: Spanish
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              Text: may2026
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              Y: 2026
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