The psychological journey: Interplay of brand awareness, perceived quality, and brand trust in shaping consumers' intention to buy gaming mobiles.
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| Title: | The psychological journey: Interplay of brand awareness, perceived quality, and brand trust in shaping consumers' intention to buy gaming mobiles. |
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| Authors: | Kumar, Chethan1 (AUTHOR), Mohanty, Anshuman2 (AUTHOR), George, Tijo3 (AUTHOR), Pooja, K.2 (AUTHOR), Kamath, Giridhar B.1,4 (AUTHOR) giridhar.kamath@manipal.edu |
| Source: | Acta Psychologica. Jul2026, Vol. 267, pN.PAG-N.PAG. 1p. |
| Database: | Academic Search Ultimate |
| ISSN: | 00016918 |
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| DOI: | 10.1016/j.actpsy.2026.107056 |
