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The psychological journey: Interplay of brand awareness, perceived quality, and brand trust in shaping consumers' intention to buy gaming mobiles.

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Title: The psychological journey: Interplay of brand awareness, perceived quality, and brand trust in shaping consumers' intention to buy gaming mobiles.
Authors: Kumar, Chethan1 (AUTHOR), Mohanty, Anshuman2 (AUTHOR), George, Tijo3 (AUTHOR), Pooja, K.2 (AUTHOR), Kamath, Giridhar B.1,4 (AUTHOR) giridhar.kamath@manipal.edu
Source: Acta Psychologica. Jul2026, Vol. 267, pN.PAG-N.PAG. 1p.
Database: Academic Search Ultimate
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PubType: Academic Journal
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  Data: The psychological journey: Interplay of brand awareness, perceived quality, and brand trust in shaping consumers' intention to buy gaming mobiles.
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  Data: <searchLink fieldCode="AR" term="%22Kumar%2C+Chethan%22">Kumar, Chethan</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Mohanty%2C+Anshuman%22">Mohanty, Anshuman</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22George%2C+Tijo%22">George, Tijo</searchLink><relatesTo>3</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Pooja%2C+K%2E%22">Pooja, K.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kamath%2C+Giridhar+B%2E%22">Kamath, Giridhar B.</searchLink><relatesTo>1,4</relatesTo> (AUTHOR)<i> giridhar.kamath@manipal.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Acta+Psychologica%22">Acta Psychologica</searchLink>. Jul2026, Vol. 267, pN.PAG-N.PAG. 1p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=194551546
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      – Type: doi
        Value: 10.1016/j.actpsy.2026.107056
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      – Code: eng
        Text: English
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            NameFull: Kumar, Chethan
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            NameFull: Mohanty, Anshuman
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            NameFull: George, Tijo
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              Text: Jul2026
              Type: published
              Y: 2026
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              Value: 267
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