情感经济视角下文化IP的营销路径--以《哪吒之魔童闹海》为例.
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| Title: | 情感经济视角下文化IP的营销路径--以《哪吒之魔童闹海》为例. |
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| Alternate Title: | Marketing Pathways of Cultural IP from the Perspective of the Emotional Economy: A Case Study of Ne Zha 2. |
| Authors: | 张牟婷1 794012441@qq.com |
| Source: | Journal of Yangtze Normal University. Jun2026, Vol. 42 Issue 3, p43-52. 10p. |
| Database: | Academic Search Ultimate |
| ISSN: | 16743652 |
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| DOI: | 10.19933/j.cnki.ISSN1674-3652.2026.03.005 |
