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情感经济视角下文化IP的营销路径--以《哪吒之魔童闹海》为例.

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Title: 情感经济视角下文化IP的营销路径--以《哪吒之魔童闹海》为例.
Alternate Title: Marketing Pathways of Cultural IP from the Perspective of the Emotional Economy: A Case Study of Ne Zha 2.
Authors: 张牟婷1 794012441@qq.com
Source: Journal of Yangtze Normal University. Jun2026, Vol. 42 Issue 3, p43-52. 10p.
Database: Academic Search Ultimate
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        Value: 10.19933/j.cnki.ISSN1674-3652.2026.03.005
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      – Code: chi
        Text: Chinese
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        PageCount: 10
        StartPage: 43
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      – TitleFull: 情感经济视角下文化IP的营销路径--以《哪吒之魔童闹海》为例.
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              Text: Jun2026
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              Y: 2026
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