Headline Hooks in @NetflixID Reels and Their Influence on Followers' Intention to Watch Netflix. - Prihantoro, Edy; Kusumaningtyas, Susilowati Dyah; Choirunnisa, Ananda Putri; Agitashera, Dwi; Bramantyo, Bagus Dwi (Technium Social Sciences Journal, 2026)