Contingent Impacts of Entrepreneurial Competencies and Proactive Sales Orientation on Organizational Improvisation and New Venture Performance Relationships: A Study Across Malaysian Ethnic Entrepreneurs. - Ny Avotra, Andrianarivo Andriandafiarisoa Ralison; Haider, Syed Arslan; Idrees, Hisham; Tsimisaraka, Raymondo Sandra Marcelline (SAGE Open, 2026)