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Dürtme (Nudge), Bilişsel Önyargılar ve Tüketici Kararları: Pazarlamada Davranışsal İktisat Üzerine Bibliyometrik Bir Analiz.

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Title: Dürtme (Nudge), Bilişsel Önyargılar ve Tüketici Kararları: Pazarlamada Davranışsal İktisat Üzerine Bibliyometrik Bir Analiz.
Alternate Title: Nudges, Cognitive Biases and Consumer Decisions: A Bibliometric Analysis of Behavioral Economics in Marketing.
Authors: ÇILDIRIM KOCABIYIK, Özlem1 ozlemcildirim@beykent.edu.tr, ALTUN, Mert2
Source: Trends in Business & Economics. Jul2026, Vol. 40 Issue 3, p385-402. 18p.
Database: Academic Search Ultimate
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        Value: 10.16951/trendbusecon.1865659
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      – Code: tur
        Text: Turkish
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      – TitleFull: Dürtme (Nudge), Bilişsel Önyargılar ve Tüketici Kararları: Pazarlamada Davranışsal İktisat Üzerine Bibliyometrik Bir Analiz.
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            NameFull: ÇILDIRIM KOCABIYIK, Özlem
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              Text: Jul2026
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              Y: 2026
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