How storytelling modality affects transportation and storyteller persuasion.
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| Title: | How storytelling modality affects transportation and storyteller persuasion. |
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| Authors: | Hamby, Anne1 (AUTHOR) annehamby@boisestate.edu, Krause‐Galoni, Rebecca2 (AUTHOR), Duhachek, Adam3 (AUTHOR), Rucker, Derek4 (AUTHOR) |
| Source: | Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jul2026, Vol. 36 Issue 3, p362-368. 7p. |
| Database: | Academic Search Ultimate |
| ISSN: | 10577408 |
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| DOI: | 10.1002/jcpy.70029 |
