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How storytelling modality affects transportation and storyteller persuasion.

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Bibliographic Details
Title: How storytelling modality affects transportation and storyteller persuasion.
Authors: Hamby, Anne1 (AUTHOR) annehamby@boisestate.edu, Krause‐Galoni, Rebecca2 (AUTHOR), Duhachek, Adam3 (AUTHOR), Rucker, Derek4 (AUTHOR)
Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jul2026, Vol. 36 Issue 3, p362-368. 7p.
Database: Academic Search Ultimate
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