View in EDS PDF Full Text

Comunicación corporativa en la era de la IA generativa: visibilidad algorítimica, SEO/GEO y reputación digital.

Saved in:
Bibliographic Details
Title: Comunicación corporativa en la era de la IA generativa: visibilidad algorítimica, SEO/GEO y reputación digital.
Alternate Title: Corporate Communication in the Age of Generative AI: Algorithmic Visibility, SEO/GEO, Digital Reputation.
Authors: Coll-Rubio, Patricia1 pcollr@professor.eae.es
Source: Revista Internacional de Relaciones Públicas. ene-jun2026, Vol. 16 Issue 31, p171-186. 16p.
Database: Academic Search Ultimate
FullText Links:
  – Type: pdflink
Text:
  Availability: 0
Header DbId: asn
DbLabel: Academic Search Ultimate
An: 196042443
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Comunicación corporativa en la era de la IA generativa: visibilidad algorítimica, SEO/GEO y reputación digital.
– Name: TitleAlt
  Label: Alternate Title
  Group: TiAlt
  Data: Corporate Communication in the Age of Generative AI: Algorithmic Visibility, SEO/GEO, Digital Reputation.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Coll-Rubio%2C+Patricia%22">Coll-Rubio, Patricia</searchLink><relatesTo>1</relatesTo><i> pcollr@professor.eae.es</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Revista+Internacional+de+Relaciones+Públicas%22">Revista Internacional de Relaciones Públicas</searchLink>. ene-jun2026, Vol. 16 Issue 31, p171-186. 16p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=196042443
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.5783/revrrpp.v16i31.928
    Languages:
      – Code: spa
        Text: Spanish
    PhysicalDescription:
      Pagination:
        PageCount: 16
        StartPage: 171
    Titles:
      – TitleFull: Comunicación corporativa en la era de la IA generativa: visibilidad algorítimica, SEO/GEO y reputación digital.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Coll-Rubio, Patricia
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Text: ene-jun2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 21743681
          Numbering:
            – Type: volume
              Value: 16
            – Type: issue
              Value: 31
          Titles:
            – TitleFull: Revista Internacional de Relaciones Públicas
              Type: main
ResultId 1