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Los múltiples procesos de la mercadotecnia política: profundizando en su concepto.

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Title: Los múltiples procesos de la mercadotecnia política: profundizando en su concepto.
Authors: Zepeda, Andrés Valdez1, Franco, Delia A. Huerta2
Source: Revista Latina de Comunicación Social. jul2004, Issue 58, p1-14. 14p.
Database: Academic Search Ultimate
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