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Brand placement y advertainment: integración y fusión entre la ficción audiovisual y las marcas.

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Title: Brand placement y advertainment: integración y fusión entre la ficción audiovisual y las marcas.
Alternate Title: Brandplacement and Advertainment: Integration and Fusion between Audiovisual Fiction and Brands.
Brand Placement eta Advertainment: ikus-entzunezko fikzioaren eta marken arteko integrazio eta fusioa.
Authors: Del Pino, Cristina1, Olivares, Francisco2
Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. may2007, Vol. 12 Issue 22, p341-367. 27p. 1 Chart.
Database: Academic Search Ultimate
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  Data: Brandplacement and Advertainment: Integration and Fusion between Audiovisual Fiction and Brands.<br />Brand Placement eta Advertainment: ikus-entzunezko fikzioaren eta marken arteko integrazio eta fusioa.
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  Data: <searchLink fieldCode="AR" term="%22Del+Pino%2C+Cristina%22">Del Pino, Cristina</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Olivares%2C+Francisco%22">Olivares, Francisco</searchLink><relatesTo>2</relatesTo>
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=28103303
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        Value: 10.1387/zer.3696
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      – Code: spa
        Text: Spanish
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        PageCount: 27
        StartPage: 341
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      – TitleFull: Brand placement y advertainment: integración y fusión entre la ficción audiovisual y las marcas.
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            NameFull: Del Pino, Cristina
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            NameFull: Olivares, Francisco
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              Text: may2007
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              Y: 2007
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              Value: 11371102
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              Value: 12
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              Value: 22
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            – TitleFull: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
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