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Las metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007).

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Title: Las metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007).
Alternate Title: Methodologies used in advertising creativity research (1965-2007).
Authors: ROCA, DAVID1 davidroca@uab.cat, MENSA, MARTA2 martamt@udep.edu.pe
Source: Comunicación y Sociedad. dic2009, Vol. 22 Issue 2, p7-34. 28p. 1 Diagram, 14 Charts.
Database: Academic Search Ultimate
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  Data: Las metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007).
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  Data: Methodologies used in advertising creativity research (1965-2007).
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  Data: <searchLink fieldCode="AR" term="%22ROCA%2C+DAVID%22">ROCA, DAVID</searchLink><relatesTo>1</relatesTo><i> davidroca@uab.cat</i><br /><searchLink fieldCode="AR" term="%22MENSA%2C+MARTA%22">MENSA, MARTA</searchLink><relatesTo>2</relatesTo><i> martamt@udep.edu.pe</i>
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  Data: <searchLink fieldCode="JN" term="%22Comunicación+y+Sociedad%22">Comunicación y Sociedad</searchLink>. dic2009, Vol. 22 Issue 2, p7-34. 28p. 1 Diagram, 14 Charts.
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        Text: Spanish
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