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CÓMO RECONSTRUIR LAS FRONTERAS DEL MERCADO PARA CREAR: «OCÉANOS AZULES».

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Title: CÓMO RECONSTRUIR LAS FRONTERAS DEL MERCADO PARA CREAR: «OCÉANOS AZULES».
Authors: Cervilla, María Antonia1, Puente, Raquel2
Source: Debates IESA. abr-jun2010, Vol. 15 Issue 2, p12-17. 6p. 4 Diagrams, 4 Charts.
Database: Academic Search Ultimate
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  Data: CÓMO RECONSTRUIR LAS FRONTERAS DEL MERCADO PARA CREAR: «OCÉANOS AZULES».
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  Data: <searchLink fieldCode="JN" term="%22Debates+IESA%22">Debates IESA</searchLink>. abr-jun2010, Vol. 15 Issue 2, p12-17. 6p. 4 Diagrams, 4 Charts.
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        Text: Spanish
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      – TitleFull: CÓMO RECONSTRUIR LAS FRONTERAS DEL MERCADO PARA CREAR: «OCÉANOS AZULES».
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