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Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.

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Title: Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.
Alternate Title: Product placement in the movies: Advertising analysis of the cars category through diverse films. Measurement of influence factors which affect advertising objectives.
Authors: de Velásquez, Mela Salazar1 mela.salazar@udep.pe, Lau Chufon, Eyleen2 eyleenlauchufon@gmail.com
Source: Revista de Comunicación. 2010, Vol. 9, p60-94. 35p. 11 Charts.
Database: Academic Search Ultimate
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  Data: Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.
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  Data: Product placement in the movies: Advertising analysis of the cars category through diverse films. Measurement of influence factors which affect advertising objectives.
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  Data: <searchLink fieldCode="AR" term="%22de+Velásquez%2C+Mela+Salazar%22">de Velásquez, Mela Salazar</searchLink><relatesTo>1</relatesTo><i> mela.salazar@udep.pe</i><br /><searchLink fieldCode="AR" term="%22Lau+Chufon%2C+Eyleen%22">Lau Chufon, Eyleen</searchLink><relatesTo>2</relatesTo><i> eyleenlauchufon@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22Revista+de+Comunicación%22">Revista de Comunicación</searchLink>. 2010, Vol. 9, p60-94. 35p. 11 Charts.
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      – Code: spa
        Text: Spanish
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      – TitleFull: Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.
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              Text: 2010
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