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Fundamentos de la Comunicación Institucional: una aproximación histórica y conceptual de la profesión.

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Title: Fundamentos de la Comunicación Institucional: una aproximación histórica y conceptual de la profesión.
Alternate Title: The Fundamentals of Institutional Communications: an historical and conceptual approach of the profession.
Authors: Portugal, Rolando Rodrich1 rolando.rodrich@udep.pe
Source: Revista de Comunicación. 2012, Vol. 11, p212-234. 23p.
Database: Academic Search Ultimate
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