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Retos de la profesión publicitaria: aportaciones desde la planificación estratégica.

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Title: Retos de la profesión publicitaria: aportaciones desde la planificación estratégica.
Alternate Title: Challenges for the Advertising Profession: Contributions from Account Planning.
Publizitate-lanbidearen erronkak : plangintza estrategikotik egindako ekarpenak.
Authors: Fernández Cavia, José1 jose.fernandez@upf.edu, Sánchez Blanco, Cristina2 csblanco@unav.es
Source: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria. may2012, Vol. 17 Issue 32, p51-71. 21p.
Database: Academic Search Ultimate
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  Data: Challenges for the Advertising Profession: Contributions from Account Planning.<br />Publizitate-lanbidearen erronkak : plangintza estrategikotik egindako ekarpenak.
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  Data: <searchLink fieldCode="AR" term="%22Fernández+Cavia%2C+José%22">Fernández Cavia, José</searchLink><relatesTo>1</relatesTo><i> jose.fernandez@upf.edu</i><br /><searchLink fieldCode="AR" term="%22Sánchez+Blanco%2C+Cristina%22">Sánchez Blanco, Cristina</searchLink><relatesTo>2</relatesTo><i> csblanco@unav.es</i>
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=asn&AN=87726062
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        Value: 10.1387/zer.6554
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        Text: Spanish
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        PageCount: 21
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      – TitleFull: Retos de la profesión publicitaria: aportaciones desde la planificación estratégica.
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            NameFull: Sánchez Blanco, Cristina
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              Text: may2012
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              Y: 2012
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              Value: 32
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            – TitleFull: Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria
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