Viral media & marketing: strategy, policy and exploitation.
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| Title: | Viral media & marketing: strategy, policy and exploitation. |
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| Authors: | Plangger, Kirk1, Mills, Adam J.1 kirk_plangger@sfu.ca |
| Source: | Journal of Public Affairs (14723891). May2013, Vol. 13 Issue 2, p143-145. 3p. |
| Database: | Academic Search Ultimate |
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