Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity.
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| Title: | Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity. |
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| Authors: | Ferguson, Douglas A.1 (AUTHOR) fergusond@cofc.edu, Greer, Clark F.2 (AUTHOR) |
| Source: | Journal of Promotion Management. Jan/Feb2015, Vol. 21 Issue 1, p64-81. 18p. 2 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 10496491 |
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| DOI: | 10.1080/10496491.2014.971210 |
