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Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength.

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Title: Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength.
Authors: Alhouti, Sarah (AUTHOR) salhouti@providence.edu, Musgrove, Carolyn (Casey) Findley (AUTHOR) musgrove@ius.edu, Butler, Timothy D. (AUTHOR) timothy.butler@utb.edu, D'Souza, Giles (AUTHOR) gdsouza@cba.ua.edu
Source: Journal of Marketing Theory & Practice. Winter2015, Vol. 23 Issue 1, p75-93. 19p.
Database: Business Source Ultimate
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  Data: Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength.
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        Value: 10.1080/10696679.2015.980176
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      – Code: eng
        Text: English
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        PageCount: 19
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      – TitleFull: Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength.
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            NameFull: Musgrove, Carolyn (Casey) Findley
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              Text: Winter2015
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