Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength.
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| Title: | Consumer Reactions to Retailer’s Religious Affiliation: Roles of Belief Congruence, Religiosity, and Cue Strength. |
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| Authors: | Alhouti, Sarah (AUTHOR) salhouti@providence.edu, Musgrove, Carolyn (Casey) Findley (AUTHOR) musgrove@ius.edu, Butler, Timothy D. (AUTHOR) timothy.butler@utb.edu, D'Souza, Giles (AUTHOR) gdsouza@cba.ua.edu |
| Source: | Journal of Marketing Theory & Practice. Winter2015, Vol. 23 Issue 1, p75-93. 19p. |
| Database: | Business Source Ultimate |
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