An exploratory study of the critical success factors of one-to-one Web-marketing: user perspectives.

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Bibliographic Details
Title:	An exploratory study of the critical success factors of one-to-one Web-marketing: user perspectives.
Authors:	Luarn P (AUTHOR), Chen IJ (AUTHOR), Lo KY (AUTHOR)
Source:	Journal of Internet Commerce. 2006, Vol. 5 Issue 3, p147-178. 32p.
Database:	Business Source Ultimate

Description
ISSN:	15332861
DOI:	10.1300/j179v05n03_07