Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success.
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| Title: | Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success. |
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| Authors: | BOKSEM, MAARTEN A. S.1 Maarten@Boksem.nl, SMIDTS, ALE2 asmidts@rsm.nl |
| Source: | Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p482-492. 11p. 1 Diagram, 2 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.1509/jmr.13.0572 |
