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Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success.

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Title: Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success.
Authors: BOKSEM, MAARTEN A. S.1 Maarten@Boksem.nl, SMIDTS, ALE2 asmidts@rsm.nl
Source: Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p482-492. 11p. 1 Diagram, 2 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jmr.13.0572
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      – Code: eng
        Text: English
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        PageCount: 11
        StartPage: 482
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      – TitleFull: Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success.
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              Text: Aug2015
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