APA (7th ed.) Citation

Nemkova, E., Souchon, A. L., Hughes, P., & Micevski, M. (2015). Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting. Journal of International Marketing, 23(3), 41. https://doi.org/10.1509/jim.14.0071

Chicago Style (17th ed.) Citation

Nemkova, Ekaterina, Anne L. Souchon, Paul Hughes, and Milena Micevski. "Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting." Journal of International Marketing 23, no. 3 (2015): 41. https://doi.org/10.1509/jim.14.0071.

MLA (9th ed.) Citation

Nemkova, Ekaterina, et al. "Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting." Journal of International Marketing, vol. 23, no. 3, 2015, p. 41, https://doi.org/10.1509/jim.14.0071.