Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting.
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| Title: | Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting. |
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| Authors: | Nemkova, Ekaterina1 ekaterina.nemkova@nottingham.ac.uk, Souchon, Anne L.2 a.l.souchon@lboro.ac.uk, Hughes, Paul3 paul.hughes@durham.ac.uk, Micevski, Milena4 m.micevski@lboro.ac.uk |
| Source: | Journal of International Marketing. Sep2015, Vol. 23 Issue 3, p41-65. 25p. 2 Diagrams, 6 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 1069031X |
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| DOI: | 10.1509/jim.14.0071 |
