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Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting.

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Title: Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting.
Authors: Nemkova, Ekaterina1 ekaterina.nemkova@nottingham.ac.uk, Souchon, Anne L.2 a.l.souchon@lboro.ac.uk, Hughes, Paul3 paul.hughes@durham.ac.uk, Micevski, Milena4 m.micevski@lboro.ac.uk
Source: Journal of International Marketing. Sep2015, Vol. 23 Issue 3, p41-65. 25p. 2 Diagrams, 6 Charts, 3 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="AR" term="%22Nemkova%2C+Ekaterina%22">Nemkova, Ekaterina</searchLink><relatesTo>1</relatesTo><i> ekaterina.nemkova@nottingham.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Souchon%2C+Anne+L%2E%22">Souchon, Anne L.</searchLink><relatesTo>2</relatesTo><i> a.l.souchon@lboro.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Hughes%2C+Paul%22">Hughes, Paul</searchLink><relatesTo>3</relatesTo><i> paul.hughes@durham.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Micevski%2C+Milena%22">Micevski, Milena</searchLink><relatesTo>4</relatesTo><i> m.micevski@lboro.ac.uk</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Sep2015, Vol. 23 Issue 3, p41-65. 25p. 2 Diagrams, 6 Charts, 3 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=109261651
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        Value: 10.1509/jim.14.0071
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        Text: English
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