Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption.

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Bibliographic Details
Title: Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption.
Authors: CAVANAUGH, LISA A.1 lisa.cavanaugh@usc.edu, BETTMAN, JAMES R.2 jrbl2@duke.edu, LUCE, MARY FRANCES3 mluce@duke.edu
Source: Journal of Marketing Research (JMR). Oct2015, Vol. 52 Issue 5, p657-673. 17p. 3 Charts.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.1509/jmr.10.0219