APA (7th ed.) Citation

Balasubramanian, S., Bhattacharya, S., & Krishnan, V. V. (2015). Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms. Marketing Science (INFORMS), 34(2), 218. https://doi.org/10.1287/mksc.2014.0894

Chicago Style (17th ed.) Citation

Balasubramanian, Sridhar, Shantanu Bhattacharya, and Vish V. Krishnan. "Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms." Marketing Science (INFORMS) 34, no. 2 (2015): 218. https://doi.org/10.1287/mksc.2014.0894.

MLA (9th ed.) Citation

Balasubramanian, Sridhar, et al. "Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms." Marketing Science (INFORMS), vol. 34, no. 2, 2015, p. 218, https://doi.org/10.1287/mksc.2014.0894.