Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms.
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| Title: | Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms. |
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| Authors: | Balasubramanian, Sridhar1 drb@unc.edu, Bhattacharya, Shantanu2 shantanub@smu.edu.sg, Krishnan, Vish V.3 vkrishnan@ucsd.edu |
| Source: | Marketing Science (INFORMS). Mar/Apr2015, Vol. 34 Issue 2, p218-234. 17p. 1 Diagram, 4 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 07322399 |
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| DOI: | 10.1287/mksc.2014.0894 |