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The impact of pre- and post-launch publicity and advertising on new product sales.

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Title: The impact of pre- and post-launch publicity and advertising on new product sales.
Authors: Burmester, Alexa B.1 alexa.burmester@uni-hamburg.de, Becker, Jan U.2 jan.becker@the-klu.org, van Heerde, Harald J.3 h.vanheerde@massey.ac.nz, Clement, Michel1 michel@michelclement.com
Source: International Journal of Research in Marketing. Dec2015, Vol. 32 Issue 4, p408-417. 10p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 111303339
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=111303339
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1016/j.ijresmar.2015.05.005
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      – Code: eng
        Text: English
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        StartPage: 408
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              Text: Dec2015
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