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El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad.

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Title: El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad.
Alternate Title: Using scent to evaluate personal involvement with a product and perception of quality.
O aroma ao avaliar o envolvimento do consumidor com um produto e sua perceção de qualidade.
Authors: Arboleda, Ana M.1 amarboleda@icesi.edu.co, Alonso, Julio C.2,3
Source: Estudios Gerenciales. Oct-Dec2015, Vol. 31 Issue 137, p403-410. 8p.
Database: Business Source Ultimate
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  Data: Using scent to evaluate personal involvement with a product and perception of quality.<br />O aroma ao avaliar o envolvimento do consumidor com um produto e sua perceção de qualidade.
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        Value: 10.1016/j.estger.2015.07.003
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        Text: Spanish
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              Text: Oct-Dec2015
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