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Directrices para la implementación de un modelo de gestión de la relación con el cliente en el sector industrial: caso DAMERA.

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Title: Directrices para la implementación de un modelo de gestión de la relación con el cliente en el sector industrial: caso DAMERA.
Alternate Title: Guidelines for the implementation of a customer relations management model in the industrial sector: DAMERA case.
Diretrizes para a implementação de um modelo de gestão da relação com o cliente no setor industrial: caso DAMERA.
Authors: Wakabayashia, Jose Luis1 jwakabayashi@esan.edu.pe, Merzthalb, Jorge2
Source: Estudios Gerenciales. Oct-Dec2015, Vol. 31 Issue 137, p455-462. 8p.
Database: Business Source Ultimate
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  Data: Directrices para la implementación de un modelo de gestión de la relación con el cliente en el sector industrial: caso DAMERA.
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  Data: Guidelines for the implementation of a customer relations management model in the industrial sector: DAMERA case.<br />Diretrizes para a implementação de um modelo de gestão da relação com o cliente no setor industrial: caso DAMERA.
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  Data: <searchLink fieldCode="JN" term="%22Estudios+Gerenciales%22">Estudios Gerenciales</searchLink>. Oct-Dec2015, Vol. 31 Issue 137, p455-462. 8p.
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        Value: 10.1016/j.estger.2015.09.001
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        Text: Spanish
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      – TitleFull: Directrices para la implementación de un modelo de gestión de la relación con el cliente en el sector industrial: caso DAMERA.
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              Text: Oct-Dec2015
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