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Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors' Brands and Supermarket's Private Labels.

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Title: Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors' Brands and Supermarket's Private Labels.
Authors: Freire Castelo, José Sarto1 sarto@unifor.br, de Oliveira Cabral, José Ednilson1 ednilsoncabral@gmail.com, Matos Coelho, Arnaldo Fernandes2 acoelho@fe.uc.pt
Source: Brazilian Business Review (English Edition). Jan/Feb2016, Vol. 13 Issue 1, p69-91. 23p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Brazilian+Business+Review+%28English+Edition%29%22">Brazilian Business Review (English Edition)</searchLink>. Jan/Feb2016, Vol. 13 Issue 1, p69-91. 23p.
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        Value: 10.15728/bbr.2016.13.1.4
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      – Code: eng
        Text: English
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      – TitleFull: Comparative Analysis of the Antecedents and Dimensions of Brand Equity Between Food Processors' Brands and Supermarket's Private Labels.
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            NameFull: Freire Castelo, José Sarto
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            NameFull: de Oliveira Cabral, José Ednilson
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              Text: Jan/Feb2016
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