The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China.
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| Title: | The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China. |
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| Authors: | Newell, Stephen J.1 (AUTHOR) steve.newell@wmich.edu, Wu, Bob2 (AUTHOR), Leingpibul, Duke1 (AUTHOR), Jiang, Yang3 (AUTHOR) |
| Source: | Journal of Personal Selling & Sales Management. Jun2016, Vol. 36 Issue 2, p160-173. 14p. |
| Database: | Business Source Ultimate |
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