Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
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| Title: | Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies? |
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| Authors: | Burmester, Alexa B.1 Alexa.Burmester@uni-hamburg.de, Eggers, Felix2 f.eggers@rug.nl, Clement, Michel3 michel@michelclement.com, Prostka, Tim4 Tim.Prostka@uni-hamburg.de |
| Source: | International Journal of Research in Marketing. Jun2016, Vol. 33 Issue 2, p343-356. 14p. |
| Database: | Business Source Ultimate |
| FullText | Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 116221377 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies? – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Burmester%2C+Alexa+B%2E%22">Burmester, Alexa B.</searchLink><relatesTo>1</relatesTo><i> Alexa.Burmester@uni-hamburg.de</i><br /><searchLink fieldCode="AR" term="%22Eggers%2C+Felix%22">Eggers, Felix</searchLink><relatesTo>2</relatesTo><i> f.eggers@rug.nl</i><br /><searchLink fieldCode="AR" term="%22Clement%2C+Michel%22">Clement, Michel</searchLink><relatesTo>3</relatesTo><i> michel@michelclement.com</i><br /><searchLink fieldCode="AR" term="%22Prostka%2C+Tim%22">Prostka, Tim</searchLink><relatesTo>4</relatesTo><i> Tim.Prostka@uni-hamburg.de</i> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Research+in+Marketing%22">International Journal of Research in Marketing</searchLink>. Jun2016, Vol. 33 Issue 2, p343-356. 14p. |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=116221377 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1016/j.ijresmar.2015.06.005 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 14 StartPage: 343 Titles: – TitleFull: Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies? Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Burmester, Alexa B. – PersonEntity: Name: NameFull: Eggers, Felix – PersonEntity: Name: NameFull: Clement, Michel – PersonEntity: Name: NameFull: Prostka, Tim IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Jun2016 Type: published Y: 2016 Identifiers: – Type: issn-print Value: 01678116 Numbering: – Type: volume Value: 33 – Type: issue Value: 2 Titles: – TitleFull: International Journal of Research in Marketing Type: main |
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