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Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?

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Bibliographic Details
Title: Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
Authors: Burmester, Alexa B.1 Alexa.Burmester@uni-hamburg.de, Eggers, Felix2 f.eggers@rug.nl, Clement, Michel3 michel@michelclement.com, Prostka, Tim4 Tim.Prostka@uni-hamburg.de
Source: International Journal of Research in Marketing. Jun2016, Vol. 33 Issue 2, p343-356. 14p.
Database: Business Source Ultimate
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