What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars.
Saved in:
| Title: | What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars. |
|---|---|
| Authors: | Mathys, Juliane1 julianemathys@gmail.com, Burmester, Alexa B.2 alexa.burmester@uni-hamburg.de, Clement, Michel1,2 michel.clement@uni-hamburg.de |
| Source: | International Journal of Research in Marketing. Jun2016, Vol. 33 Issue 2, p428-448. 21p. |
| Database: | Business Source Ultimate |
| ISSN: | 01678116 |
|---|---|
| DOI: | 10.1016/j.ijresmar.2015.09.003 |
